• Australian Connected Consumers Report 2016 | Crossing Over Chapter

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    With the rise of cross media consumption, consumers can now choose to tune into content anytime and anywhere. This phenomenon allows them to be the drivers of their experiences and interactions with marketers and highlights the importance of a multi-channeled approach to reaching consumers. This chapter of the Australian Connected Consumers Report 2016 analyses online behaviour across media and screens, specifically delving into traditional TV, online catch-up and subscription services, pirating, multi-screening and device usage. These developments provide brands with new opportunities and challenges which can help or hinder them in their rapidly changing environment.

     


     

     

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